Wholesale buyers want to reorder, see their own prices and check stock without calling a sales rep. We help manufacturers and distributors plan and improve a B2B online store: structure, product data, search visibility and the processes that connect it to your ERP.
B2B ecommerce means selling to businesses online. Compared with consumer stores, it usually involves customer-specific prices, account hierarchies, minimum quantities, reorders and links to the ERP for stock and invoicing.
The commercial value comes from making repeat ordering easy and new buyers easy to find. We do not promise a revenue figure. We review your catalog, structure and processes, and set priorities that fit your sales model.
Easy reordering
Repeat customers should find products and reorder with few clicks.
Complete product information
Buyers need specifications, units and stock before they order.
Visible to new buyers
Business buyers also search online, so catalog pages should be findable.
The two share technology but not buyer behavior. This is where the differences matter.
| Aspect | Consumer store | B2B store | What we do |
|---|---|---|---|
| Pricing | Same for everyone | By customer or tier | Plan price rules |
| Ordering | One-time purchases | Reorders and bulk | Simplify repeat orders |
| Data | Marketing copy | Specifications and units | Complete the data |
| Accounts | Individual | Company with users | Define account roles |
| ERP link | Optional | Often essential | Map stock and prices |
The table summarizes the method we follow at Avafa Consulting.
From the first audit to the regular review: this is work that is maintained against a goal, not set up once and forgotten.
It usually fits when
It usually fits worse when
In the second case we start with product data. Companies that often benefit include manufacturers, wholesalers, distributors and suppliers with technical catalogs.
The useful measure is how many orders and how much revenue move through the online store, and how much effort it saves your team.
B2B sales cycles are long, so we use periods that match your cycle and do not judge results by short windows.
We do not promise results or timelines. We describe the order of work so that you know at every moment what is being done and why.
We review the catalog, accounts and ordering rules.
We organize product data and plan the store structure.
We map the ERP flow and measure what the store brings.
See our eCommerce SEO work for organic visibility, our catalog integration service for connecting product data, and our content engine for PIM and ERP.
A description of how you sell today, your price rules and the systems that hold stock and orders.
Before we start we agree who from sales and operations will review the plan.
Whether you search for a B2B ecommerce agency, wholesale ecommerce help or a B2B online store, the work is the same: making it easier for business buyers to find, price and order your products online.
The assets, settings and measurement that the work depends on, documented so your team can see them.
Priorities, budget or effort, how long the test lasts and when to scale, maintain or stop.
Tell us what you sell and what a customer is worth. We review your situation and tell you plainly whether this makes sense before you spend anything.
