An online store on Dynamics 365 Commerce is only as findable as the product data, URLs and indexing rules behind it. We handle the catalog, content and SEO side of your Dynamics 365 ecommerce project: product titles and attributes, URLs, redirects, sitemaps and crawl rules. We do not build the connection or the store; we make sure search engines and shopping channels can read what it publishes.
Dynamics 365 Commerce keeps products, assortments and pricing in one system and publishes them to online stores. That is a strength for operations, but search engines only see the result: page URLs, titles, descriptions, links and product content. Someone has to own how that result looks from the outside.
According to the Microsoft documentation on SEO considerations for Dynamics 365 Commerce, production sites should have every page tagged correctly, a robots.txt file that allows the whole site to be indexed and links to the sitemap, and sitemap generation turned on in the site settings. Our job is to check those points and the product data behind them, and to give your team a clear list of fixes.
Product data that reads well
Titles, descriptions, categories and attributes that leave the system are checked for gaps, duplicates and inconsistencies.
Pages that search engines can use
Robots rules, noindex tags, sitemaps and page metadata are reviewed so the right pages are crawled and the wrong ones are not.
One catalog, many channels
The same clean product content serves your site and the shopping channels that read your feed.
Most visibility problems on an ERP-driven store come from a short list of avoidable causes. This is the list we work through on every project.
| Area | Risk | What we check | What we deliver |
|---|---|---|---|
| Page metadata | Titles and descriptions empty or repeated | Title, description and robots properties on product, category and content pages | Metadata review |
| Sitemaps | Sitemap off or out of date | Sitemap generation setting and the sitemap link in robots.txt | Sitemap check |
| Robots rules | Development rules reach production | Noindex tags and robots.txt on the live domain | Pre-launch checklist |
| URLs | Pages published without a working URL | Page and URL both published, clear slugs, no 404 pages | URL inventory |
| Redirects | Old addresses lose their destination | Redirect file format, 301 for permanent moves, no loops | Redirect map file |
| Catalog data | Products missing or described poorly | Product attributes, categories and assortment against the feed | Catalog data report |
The settings named in this table follow the Microsoft Learn documentation for Dynamics 365 Commerce. The rest summarizes the method we follow at Avafa.
From the first review to the monitoring after launch: we cover the catalog, content and SEO side of the project and leave the system build to your Dynamics team.
It usually fits when
It usually fits worse when
In those cases your Dynamics implementation partner handles the build, and we handle the SEO and the catalog content. Businesses that often benefit include manufacturers and distributors with large catalogs, and ecommerce brands that run their operations on an ERP.
Success is not a bigger number. It is a catalog that search engines and shopping channels can read, and a site that keeps the visibility it had. We define the baseline first so the comparison is fair.
Some fluctuation is normal after a launch. What matters is that every drop has an explanation and an owner.
We do not promise results or timelines. What we do describe is the order of work, so you know at every moment what is being done and why.
We crawl the current site, pull the search data, review the product data and agree the plan with your Dynamics team.
We deliver the metadata, catalog and redirect requirements, then review the staging site and verify everything at launch.
We compare indexing and search performance with the baseline and put each issue in writing with its fix and its owner.
Many US companies run Dynamics 365 as the system of record and publish products to one or more storefronts and marketplaces. We do not build or configure the connector between those systems; your Dynamics partner or developer does that. What we protect is what the connection publishes: whether the titles, attributes, identifiers and URLs are clean enough for search engines and shopping channels to use.
A well-kept catalog also serves your shopping channels. See our work on Google Merchant Center feeds, catalog integrations and eCommerce SEO. If you sell in several countries, our international SEO service covers that part, and if your catalog comes from a PIM or ERP, see ACE for PIM and ERP.
The earlier we join the project, the more we can prevent. Ideally we start while product data and URLs are still being defined, before the site goes live.
If the site is already live, we start with a crawl and a review of the product data and work from the gaps. Either way, we agree in advance who implements each fix.
Whether you search for a Dynamics 365 ecommerce integration agency, Dynamics 365 Commerce SEO or help with a Dynamics 365 Shopify integration, there are two jobs. One is connecting the systems. The other is making sure the connected store can be found. We do the second.
The SEO and catalog side: page metadata review, sitemap and robots checks, redirect planning, product content and feed quality, and post-launch monitoring.
Implementing and customizing Dynamics 365, building the connection to your storefront and making the changes in your environment. We hand over specifications and test the result.
Tell us the platform, your domains and the expected launch date. We will tell you which pages and data need attention. The first audit is free.
