Hotels, restaurants, attractions and tour operators win customers on several platforms at once: their own website, search, maps, review sites and booking platforms. We audit all of them together, fix what is inconsistent and tell you where paid visibility is worth testing.
Travelers compare options across Google, maps apps, review platforms and booking sites before they decide. A business that is accurate and active on one and neglected on another loses bookings it never sees.
Our work starts with an audit of your web presence, then prioritizes the platforms that matter for your type of business. We do not promise occupancy or covers. We make your presence consistent, measure what each channel brings and test paid visibility with limits.
Your own booking path
A fast, clear site with direct booking options is the base for every other channel.
Accurate everywhere
Hours, photos, policies and prices should match across the platforms travelers use.
Reviews answered
Reviews shape decisions, so responses and a steady review process matter.
Each platform has a different role. Understanding it helps decide where to spend time and money.
| Platform | Main role | Cost model | What we do |
|---|---|---|---|
| Your website | Direct bookings and SEO | Your own investment | Audit and improve |
| Google Maps | Local discovery and calls | Free listing, optional ads | Keep accurate, test ads |
| TripAdvisor | Reviews and comparison | Free listing, ads for lodging | Manage listing and reviews |
| Booking platforms | Bookings through an OTA | Commission, optional programs | Review margin and tools |
| Apple Maps | Discovery on iPhones | Free listing, ads in US and Canada since Aug 2026 | Claim and keep accurate |
The table summarizes the method we follow at Avafa Consulting. Platform features and pricing change over time.
From the first audit to the regular review: this is work that is maintained against a goal, not set up once and forgotten.
It usually fits when
It usually fits worse when
In the second case we start with the basics. Businesses that often benefit include independent hotels, small chains, restaurants, museums, tour operators and travel agencies.
The useful measure is bookings, inquiries and revenue by source, compared with what each channel costs, not views or rankings alone.
Travel demand changes with season and events, so we note those effects and do not credit every change to our work.
We do not promise results or timelines. We describe the order of work so that you know at every moment what is being done and why.
We review all platforms and rank where to act first.
We fix listings, complete profiles and set up the review routine.
We run limited tests and decide what to scale.
See the detail for each platform: TripAdvisor agency, TripAdvisor Sponsored Placements, Booking.com Ads, Google Maps Ads, Apple Maps and Uber Eats Ads for restaurants.
Access to your website analytics and the accounts you already use on each platform.
Before we start we agree which locations or properties are in scope and who approves changes.
Whether you search for a hotel marketing agency, tourism SEO or hospitality marketing help, the work is the same: making your business easy to find, accurate and bookable on the platforms that matter.
The assets, settings and measurement that the work depends on, documented so your team can see them.
Priorities, budget or effort, how long the test lasts and when to scale, maintain or stop.
Tell us what you sell and what a customer is worth. We review your situation and tell you plainly whether this makes sense before you spend anything.
