Your choice, wherever you are

Agency Specialized in Amazon

Amazon is where a large share of US shoppers search for products, and every listing is built from catalog data: titles, bullet points, attributes, images and A+ content. That same data now feeds Rufus, Amazon’s AI shopping assistant, which answers buyers’ questions and recommends products. Incomplete or inconsistent listings lose both the search and the conversation.

Get in touch See what we do

At Avafa Consulting, we optimize and maintain your Amazon catalog and listing content so your products are complete, consistent and ready to be found — by buyers and by Amazon’s AI.

We work with any eCommerce platform:

PrestaShopWooCommerceWordPressShopifyMagento

Why the catalog is the foundation on Amazon

On Amazon, your listing is your store — and the AI reads it before the buyer does.

Amazon ranks products on relevance and performance, and relevance starts with listing data: title, bullets, backend attributes and category. With Rufus, buyers ask questions like “which one is better for a small kitchen?” and get answers built from product details, reviews and Q&A. A listing that doesn’t contain those details can’t answer the question — so the assistant recommends a competitor.

What is at stake right now

Rufus

The AI assistant answers for you

Rufus responds to buyers using your listing content. Missing specifications mean weak or wrong answers about your product.

Attributes

Backend data matters more than ever

Structured attributes power filters, comparisons and AI answers, yet many listings still leave them empty.

Testing

Content decisions without data

Most brands change titles and images on intuition. Amazon’s experiments tool lets eligible brands test content and keep what converts.

Much more than a product page

Your catalog across the Amazon ecosystem

A well-built Amazon catalog powers every surface where Amazon decides what to show and recommend.

Amazon search and filters

Complete titles and attributes put your products in the right searches and in the filters buyers use to narrow their choice.

Rufus, the AI shopping assistant

Buyers ask Rufus questions and get recommendations built from listing details, reviews and Q&A.

A+ Content and Brand Store

For brand-registered sellers, A+ content and the Brand Store add the depth that converts — and give the AI more to work with.

Manage Your Experiments

Eligible brands can test titles, images and A+ content against each other and keep the version that sells more.

What we do at Avafa Consulting

With your Amazon catalog, we cover the complete cycle

From the initial audit to monthly reporting: a well-managed catalog isn’t set up once and forgotten — it’s maintained continuously.

01Starting point

Listing & Catalog Audit

We review titles, bullets, attributes, images, A+ content and catalog errors across your ASINs, and deliver a clear, prioritized action plan.

02Content

Titles & Bullet Points

We rewrite titles and bullets following Amazon’s style guides, with the keywords buyers use and the details they need to decide.

03Attributes

Backend Attributes & Search Terms

We complete category attributes and backend search terms — the data behind filters, relevance and AI answers.

04AI readiness

Rufus-Ready Listings

We add the specifications, use cases and comparisons buyers ask Rufus about, so the assistant can answer with your product.

05Brand

A+ Content Structure

We plan and write A+ content modules that answer objections and highlight what makes you different. You or your designer provide the visuals.

06Testing

A/B Testing with Manage Your Experiments

We design and run content experiments on titles, images and A+ content, and keep the versions that convert better.

07Catalog health

Suppressed Listings & Catalog Errors

We monitor catalog errors, suppressed listings and policy flags, and fix them before they cost you sales.

08Variations

Parent-Child Variations

We structure variation families correctly so buyers see one complete detail page with all sizes and colors.

09Bulk

Flat Files & Bulk Updates

We manage large catalogs with flat files or API feeds, so changes reach hundreds of ASINs consistently.

10Expansion

Listings for Other Marketplaces

We translate and adapt listings for other Amazon marketplaces with our own AI workflows, keeping data consistent across countries.

11Consistency

One Catalog for Every Channel

We keep your Amazon data aligned with Google, Walmart, TikTok Shop and AI channels from a single product source.

12Tracking

Monitoring & Reporting

Ongoing tracking of catalog health, content changes and test results, with clear monthly reports and recommended actions.

These 12 fronts move in parallel, not in series: while we fix catalog errors, we are already improving content, attributes and experiments — so your listings move forward on all fronts at once.

Why Avafa

What sets our agency apart?

Professionalism

We tell you the true state of your account and what needs fixing, without sugarcoating the diagnosis or selling false promises.

Specialisation

We specialize in product data and listing content for marketplaces and AI shopping channels. We don’t sell for you or run ads: we make your catalog work.

Prevention

We fix potential issues before the platform penalizes you, rather than after you’ve lost visibility.

Constant updating

We closely follow every change in Amazon’s listing rules, AI features and testing tools so your catalog never falls behind.

Ongoing support

We don't just hand over a report and disappear: we stay alongside your account with continuous monitoring and support.

Measurable results

Catalog health, content coverage and experiment results: clear numbers, not vague promises.

Amazon agency in Florida

We don’t work with generic checklists. Every store has a different catalog, sector and competition, and your Amazon catalog setup is built for your business, not a template.

Guides

Amazon and marketplace catalog guides

Walmart Marketplace vs Amazon: catalog requirements compared.
TikTok Shop vs Amazon vs Walmart: which marketplace fits your brand.
One product feed, every AI channel: a single source of product data for every channel.

Frequently asked questions

Everything you need to know

Do you sell on Amazon for me or run my ads?+

No. We don’t resell products or manage Amazon Ads. We specialize in your catalog and listing content, so your own seller or vendor account performs better.

What is Rufus and how does it affect my listings?+

Rufus is Amazon’s AI shopping assistant. It answers buyers’ questions using listing details, reviews and Q&A. If your listing doesn’t contain the information, Rufus can’t use it to recommend your product.

Do I need Brand Registry?+

Not for basic listing optimization. It is required for A+ content, the Brand Store and Manage Your Experiments, which is why we recommend it for brand owners.

What can be tested with Manage Your Experiments?+

Eligible brands can test titles, main images, bullet points, descriptions and A+ content, and Amazon reports which version performed better.

Why is my listing suppressed?+

Usually because of missing required attributes, image issues, pricing rules or policy flags. We diagnose each case and fix it at the source.

Do you work with Seller Central and Vendor Central?+

Yes. The tools differ, but the catalog work — content, attributes, variations and data quality — applies to both.

Can you reuse my Google or Walmart catalog data?+

Yes, as a starting point. Amazon’s categories, attributes and style rules are different, so we adapt the data instead of copying it.

Do you design images or A+ graphics?+

No. We define the structure, messages and copy, and work with your designer or agency on the visuals.

How long does it take to see results?+

Fixing suppressed listings and errors shows within days. Content and attribute improvements usually show in visibility and conversion over one to three months, and experiments run for several weeks.

Do you work with stores across the US?+

Yes. We work remotely with eCommerce stores across the United States, with a special focus on Florida, and adapt every project to your catalog and market.

Let's talk

Rufus is answering questions about your products. Is it getting them right?

Incomplete listings don’t show up as an error: they show up as searches you don’t appear in and recommendations that go to a competitor. Let’s talk and review the real state of your catalog.

Get in touch