Magento and Adobe Commerce stores can generate thousands of URLs from filters, sorting and configurable products. We audit your catalog, control what search engines crawl and index, and work with your developers to fix the technical issues that hold category and product pages back.
Magento, now part of Adobe Commerce, is built for large catalogs with layered navigation, many product options and several store views. That flexibility is also the main SEO risk: the same product or category can be reached through many URLs.
The work is mostly about control: which URLs should be crawled, which should be indexed, how canonicals and redirects are set, how fast pages load and how product data is structured. We do not promise rankings. We find the technical causes, rank them and help your team fix them.
Fewer wasted URLs
Filters, sorting and session parameters create URLs that add nothing. We decide what to block, canonicalize or leave open.
Category and product pages that rank
Clear category structure, unique content and clean product data give each page a purpose.
Pages that load fast
Heavy themes, extensions and uncached pages slow down stores. We measure and prioritize the fixes.
These are the issues we check first in a Magento or Adobe Commerce audit.
| Area | Common problem | Why it matters | What we do |
|---|---|---|---|
| Navigation | Filters create endless URLs | Wastes crawling, creates duplicates | Control indexing of filters |
| Products | Variants and duplicate descriptions | Competing or thin pages | Set canonicals and content rules |
| URLs | Rewrites and old paths | Broken links and split signals | Audit rewrites and redirects |
| Speed | Extensions and heavy templates | Slower pages, lost conversions | Measure and prioritize fixes |
| Data | Incomplete product markup | Less context for search engines | Align markup with the catalog |
The table summarizes the method we follow at Avafa Consulting.
From the first audit to the regular review: this is work that is maintained against a goal, not set up once and forgotten.
It usually fits when
It usually fits worse when
In those cases we start with a short review to confirm what is worth fixing. Stores that often benefit include manufacturers, distributors and brands with large catalogs and many product variants.
The useful measure is whether the right pages are crawled, indexed and bringing visitors who buy. Fixes should show in crawl and indexing data first and in organic revenue later.
Many things move organic sales, such as seasonality and promotions, so we report what changed and when without crediting every change to one fix.
We do not promise results or timelines. We describe the order of work so that you know at every moment what is being done and why.
We crawl the store, review Search Console and record the starting numbers.
We deliver a ranked list of fixes with clear instructions for developers.
After each release we re-crawl and confirm indexing and speed.
Your catalog data also feeds shopping channels. See our Google Merchant Center agency and Microsoft Merchant Center services, and our broader eCommerce SEO work. If your product data lives in an ERP or PIM, see our content engine for PIM and ERP.
Read access to Google Search Console and your analytics, plus your Magento or Adobe Commerce version and hosting setup.
Before we start we agree who can approve and ship technical changes.
Whether you search for a Magento SEO agency, an Adobe Commerce SEO specialist or technical SEO for a large catalog, the work is the same: making a complex store easy for search engines to crawl and understand.
The assets, settings and measurement that the work depends on, documented so your team can see them.
Priorities, budget or effort, how long the test lasts and when to scale, maintain or stop.
Tell us what you sell and what a customer is worth. We review your situation and tell you plainly whether this makes sense before you spend anything.
