Drupal gives you control over structure and content, but that same flexibility creates indexing, URL and duplicate-content problems when SEO is not planned. We audit your Drupal site, fix what blocks crawling and rankings, and work alongside your developers so changes ship cleanly.
Drupal is a content management system built for complex sites with many content types, roles and languages. Out of the box it does not decide for you how URLs, metadata, taxonomies and redirects should behave, and that is where search problems appear.
Most gains come from a few areas: how pages are crawled and indexed, how URLs and canonical tags are set, how views and taxonomy pages create duplicates, and how fast pages load. We do not promise rankings. We find the technical causes, put them in order of impact and help your team fix them.
Pages Google can find
Menus, views and filters decide which URLs search engines reach. We check what is reachable and what should not be.
Clean URLs and canonicals
Consistent paths and canonical tags keep ranking signals on the page you want to rank.
Fixes your developers can ship
We write clear technical tickets with priorities so the work moves without friction.
These are the issues we check first. Each one has a clear cause and a concrete way to confirm it.
| Area | Common problem | Why it matters | What we do |
|---|---|---|---|
| URLs | Inconsistent paths and aliases | Splits signals across URLs | Review aliases and redirects |
| Duplicates | Views, tags and taxonomy pages | Competing near-identical pages | Set canonicals and indexing rules |
| Metadata | Missing or repeated titles | Weak search snippets | Define metadata patterns |
| Speed | Heavy themes and uncached pages | Slow experience, lower conversion | Measure and prioritize fixes |
| Structured data | Missing or incomplete markup | Less context for search engines | Add markup that matches content |
The table summarizes the method we follow at Avafa Consulting.
From the first audit to the regular review: this is work that is maintained against a goal, not set up once and forgotten.
It usually fits when
It usually fits worse when
In those cases we start with a short review to confirm what is worth fixing. Sites that often benefit include ecommerce catalogs, publishers, universities, associations and corporate sites with large content libraries.
The useful measure is whether the right pages are crawled, indexed and visited. Technical fixes should show up first in crawl and indexing data, and later in organic traffic.
Search results change for many reasons, so we report what moved and when, and we do not attribute every change to one fix.
We do not promise results or timelines. We describe the order of work so that you know at every moment what is being done and why.
We crawl the site, review Search Console and record the starting numbers.
We deliver a prioritized list with clear tickets for your developers.
We re-crawl after each release and confirm indexing and speed improved.
If your Drupal site sells products, a clean catalog supports Google Merchant Center and our eCommerce SEO work. If your content comes from a product or ERP system, see our work on the content engine for PIM and ERP.
Read access to Google Search Console and your analytics, plus a list of the main sections of the site.
Before we start we agree who on your side can approve and ship technical changes.
Whether you search for a Drupal SEO agency, a technical SEO specialist for Drupal or help with a Drupal migration, the work is the same: making the site easy for search engines to crawl and understand.
The assets, settings and measurement that the work depends on, documented so your team can see them.
Priorities, budget or effort, how long the test lasts and when to scale, maintain or stop.
Tell us what you sell and what a customer is worth. We review your situation and tell you plainly whether this makes sense before you spend anything.
