Agentic Commerce Readiness Checklist for 2027

AI shopping assistants and marketplaces are becoming a bigger part of how US shoppers find products. This checklist covers what a store should have in place for 2027, in the order we recommend tackling it.

1. Product data

• Every branded product has a valid GTIN and consistent brand.
• Titles start with what the product is and include key attributes.
• The attributes shoppers ask about are filled: size, color, material, compatibility.
• Price and stock update as often as they change.
• Shipping times, costs and return policies are defined.

Details in the product data AI shopping agents read.

2. Google Merchant Center

• Account verified, with no warnings or suspensions.
• Product issues reviewed and fixed.
• Free listings enabled.
• Shipping and returns configured to match the site.

3. Microsoft Merchant Center

• Store created and website verified.
• Catalog imported from Google or uploaded, with scheduled updates.

See the Microsoft Merchant Center and Copilot setup guide.

4. ChatGPT and other assistants

• Your platform’s options for AI discovery checked and enabled where they make sense.
• AI crawlers allowed to access product pages.
• Product structured data on every product page, matching the feed.

See how to get your products into ChatGPT Shopping.

5. Marketplaces

• Decision made on Amazon, Walmart and TikTok Shop, based on your products.
• Catalog adapted to each marketplace from the master feed.

See TikTok Shop vs Amazon vs Walmart.

6. One catalog behind everything

• One source of truth for product data.
• One master feed, built to pass Google first.
• Channel outputs generated from it.

See one product feed for every AI channel.

7. Measurement

• Traffic and new customers from AI assistants tracked separately.
• Conversion of those visits measured on your site.

Why this matters: Discover in AI, buy on your site.

Where to begin

If you only do one thing this quarter, fix your Google Merchant Center feed. Compare the channels in Google vs Microsoft Merchant Center vs ChatGPT Shopping, read agentic commerce explained, or ask our Google Merchant Center agency to review your catalog.

FAQs

How long does it take to get ready?

It depends on the state of your catalog. Stores with a clean Merchant Center feed are already most of the way there.

Do small stores need all of this?

Start with product data and Google Merchant Center. The rest can follow as you grow.

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Ruben Albardias Idiarte
Communication & Digital Marketing Manager

Elegimos a Avafa Consulting por su enfoque estratégico del SEO como eje central de crecimiento digital... Su experiencia en eCommerce y Marketplaces es bien sabida.

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CEO de DESKandSITm