Klaviyo can turn store data into emails and texts that fit each customer, but only if the data, the flows and the consent are set up well. We audit your account, build the key flows and segments, and report the revenue each one brings so you can see what is working.
Klaviyo is a marketing platform for email and SMS that connects to ecommerce stores and uses purchase and browsing data to send messages. Its main value is automation: flows that run on their own when a customer signs up, abandons a cart or buys.
Most accounts leave money on the table through missing flows, weak segmentation, poor deliverability setup or messy lists. We do not promise a revenue lift. We audit what exists, fix the foundation first, and measure each flow separately.
Store and profile data connected
Flows are only as good as the events and properties that feed them.
Automations that run on their own
Welcome, abandoned cart, browse and post-purchase flows cover the moments that matter.
Lists built the right way
Clear sign-up and consent practices protect deliverability and your brand.
Both have a place. Understanding the difference helps decide where to invest effort first.
| Aspect | Campaigns | Flows | What we do |
|---|---|---|---|
| Trigger | Sent on a date you choose | Sent when a customer acts | Build flows first, then campaigns |
| Effort | Needs work every send | Built once, improved over time | Plan a flow roadmap |
| Best for | Promotions, launches, news | Welcome, cart, post-purchase | Cover key moments |
| Targeting | Segments you define | Behavior and profile data | Refine segments |
| Reading | Per send | Per flow over time | Report each separately |
The table summarizes the method we follow at Avafa Consulting.
From the first audit to the regular review: this is work that is maintained against a goal, not set up once and forgotten.
It usually fits when
It usually fits worse when
In those cases we start with the foundation of data and consent. Businesses that often benefit include ecommerce stores, subscription businesses and brands with repeat purchases.
The useful measure is revenue and conversions attributed to each flow and campaign, read with the attribution window in mind, not only opens and clicks.
Attribution in email platforms depends on windows and settings, so we explain what a number includes before we compare it with other channels.
We do not promise results or timelines. We describe the order of work so that you know at every moment what is being done and why.
We review the account, check the integration and fix data problems.
We build or improve the highest-impact flows and segments.
We test, read the results and decide what to build next.
Email works best when product data and traffic are in good shape. See our eCommerce SEO work and the Google Merchant Center agency service for product feeds, and our Facebook Ads service for paid acquisition.
Access to your Klaviyo account and your store platform, so we can review the integration and the data.
Before we start we agree who approves messages and which brand rules apply.
Whether you search for a Klaviyo agency, Klaviyo email marketing help or lifecycle marketing for ecommerce, the work is the same: using your store data to send timely, relevant messages and measure them.
The assets, settings and measurement that the work depends on, documented so your team can see them.
Priorities, budget or effort, how long the test lasts and when to scale, maintain or stop.
Tell us what you sell and what a customer is worth. We review your situation and tell you plainly whether this makes sense before you spend anything.
