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We Rank Your Business on Google Across Multiple Countries, Languages, and Markets

Specialized International SEO Agency

Want to sell beyond your home market but your website isn't showing up on Google in other countries? It takes more than translating a few pages — international SEO is a discipline of its own.

What Our SEO Clients Say

comillas

¿Por qué elegimos a Avafa Consulting como nuestra agencia SEO? Tuvimos la oportunidad de trabajar anteriormente con Víctor García y su equipo en otro proyecto, y la experiencia fue muy positiva tanto por su profesionalismo como por los resultados obtenidos, es por ello por lo que no dudamos en elegirlos cuando decidimos impulsar las ventas en nuestro eCommerce.

Ruben Albardias Idiarte
Communication & Digital Marketing Manager

neovital
comillas

Elegimos a Avafa Consulting por su enfoque estratégico del SEO como eje central de crecimiento digital, tanto para nuestro ecommerce como para nuestra presencia en marketplaces. Buscábamos un socio que entendiera el negocio más allá de canales sueltos, y que pudiera ayudarnos a escalar con coherencia. Además, ya conocíamos a Víctor García. Su experiencia en eCommerce y Marketplaces es bien sabida. Así como su reputación que le ha llevado a ser el Presidente de la Asociación AVAMZES.

Laia Valero
CEO de DESKandSITm

Laia Valero

Why International SEO Is Different

If you’re a CEO, Marketing Director, or eCommerce manager looking to expand into new markets, you already know the cost of getting international SEO wrong: invisible websites, duplicated content, lost rankings, and budgets burned without ROI. A real international SEO strategy goes far beyond translation — it requires technical architecture, multilingual keyword research, hreflang implementation, market-specific localization, and country-by-country search engine adaptation.

These Are the Most Common Mistakes That Hold Back Digital Internationalization:

Wrong hreflang implementation
or none at all

Literal translations that don't rank

No clear architecture
(subdomains, folders, ccTLDs)

Duplicate content across languages or locations

No adaptation to local search engines
(Baidu, Yandex, Naver)

Indexing issues in secondary languages

At Avafa we solve every one of these mistakes at the root — with an SEO methodology adapted to projects operating across multiple countries and languages.

What We Do as Your Specialized International SEO Agency

International SEO is not about translating pages — it’s about understanding how search engines work in every market, how users actually search in their language, and how to architect a single brand to rank across dozens of countries without cannibalizing itself. At Avafa Consulting we’ve architected international SEO programs for B2B, eCommerce, SaaS, and tourism brands operating across Europe, the Americas, and Asia. We know what works in each market — and where the traps are hidden.

International SEO Services We Offer

Multilingual & multi-country technical SEO audit

Architecture definition: subfolders, subdomains, or ccTLDs

Correct hreflang implementation

International keyword research
adapted to every language and market

Translated content optimization for local search

SEO Localization: cultural, semantic, and commercial adaptation

International link building strategy

Speed & performance optimization across countries

Advanced Google Search Console setup by country and language

Benefits of Working With an International SEO Agency Like Avafa

Our international SEO methodology starts with a multi-country technical audit, continues with the right architecture decision (subfolders, subdomains, or country-code domains), implements proper hreflang annotations, runs market-specific keyword research, localizes content beyond translation, builds country-specific authority through targeted link acquisition, and configures Search Console properties for every market. The result: a website that actually ranks in every country it targets — not just the one it was born in.

This Is What We Achieve Together:

Greater organic visibility in the countries where you actually want to sell

Content adapted to local search, not just translated

Web architecture built to scale without indexing errors

Avoidance of cannibalization, duplication, and technical conflicts

Continuous optimization in every country, not just the primary language

Increase in qualified
international traffic

Frequently Asked Questions About International SEO

Is it better to use subdomains, subfolders, or country-specific domains?

It depends on your goals, technical resources, and how much authority you can build per market. Subfolders (yoursite.com/fr/) are the safest default — they inherit the main domain’s authority and are easier to manage. Subdomains (fr.yoursite.com) and country-code top-level domains (yoursite.fr) work best for very mature international programs with dedicated teams and budgets per market. We help you pick the architecture that fits your reality, not a textbook.

What is hreflang and why does it matter?

Hreflang is the HTML annotation that tells Google which version of a page to show to users in different countries and languages. Implemented correctly, it eliminates duplicate-content issues, sends users to the right localized version, and consolidates ranking signals. Implemented incorrectly — which is most of the time — it causes invisible pages and silent ranking losses. We get it right.

Can I rank an international site from a single domain?

Yes — and for most projects this is the smartest approach. A single domain with well-structured subfolders, hreflang, and localized content can rank across dozens of countries while compounding authority. Multiple ccTLDs are only worth the operational complexity when you have dedicated resources per market.

What search engines do you work with beyond Google?

For projects targeting Russia we work with Yandex. For mainland China, Baidu. For South Korea, Naver. For Japan, both Google and a Yahoo Japan-specific layer. Each engine has its own ranking signals, indexing rules, and crawl behavior — and we know how to adapt to each one.

Do you have experience with international eCommerce?

Yes — extensively. We’ve architected and run international SEO for eCommerce operations covering multiple currencies, languages, payment methods, and country-specific catalogs. Multi-warehouse logistics, dynamic pricing, geo-redirects, and currency switching are all part of how we think about international eCommerce SEO.

How do you do international keyword research?

Keyword research is run market-by-market with native speakers and country-specific search data — never translated from one language to another. What ranks in Spanish in Spain doesn’t rank the same way in Mexico, and «vacation rental» in the U.S. is «holiday let» in the UK. Our research captures these nuances and builds keyword strategies that actually match local search behavior.

Do you also work on content?

Yes. Translation alone isn’t enough — we provide SEO localization, which means cultural, semantic, and commercial adaptation of content for each market. Our content team writes natively in each target language with full SEO optimization, including market-specific tone, terminology, and CTAs.

How do we measure results by country?

We configure separate Google Search Console properties for each country and language combination, set up dedicated GA4 views or custom reports per market, and build dashboards that track organic traffic, conversions, and revenue country-by-country. You see exactly what each market is delivering — and where to invest next.

What if I already have translations done?

We audit the existing translations for SEO viability — most of the time literal translations need significant rework to actually rank. We either optimize what exists or rebuild from scratch when the existing version isn’t recoverable. Either way, we make sure the content delivers ranking value, not just linguistic accuracy.

Why choose Avafa instead of a generic SEO agency?

Most agencies treat international SEO as «regular SEO with translation added.» It isn’t. International SEO is a specialized discipline with its own technical patterns, ranking signals, architecture decisions, and market-specific tactics. We’ve been running international SEO programs for over a decade across Europe, the Americas, and Asia — and that experience compounds in ways generic agencies can’t match.

agencia especializada seo local en madrid avafa consulting especialista

Ready to Take Your Brand Into New Markets With a Real International SEO Strategy?

Ready to grow internationally? Let’s talk and build the strategy that takes your brand into the markets it deserves.

 

Avafa Consulting - Tu Nuevo Partner
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