We turn dormant profiles into lead-generating assets. A 30-day sprint including a full audit, listing optimisation, responses to past reviews, visual content, Review Express and a roadmap with KPIs. For tourism businesses looking to climb the rankings without spending on advertising.
Most hotels, restaurants and museums face the same problem: a listing created years ago, with no active management, unanswered reviews, limited visual content, and a ranking that doesn’t reflect the business’s true quality. Meanwhile, their direct competitors post photos every week, reply to every review within 24 hours, and appear at the top of the results when travellers search for places to visit.
The damage is invisible but measurable: every position lost in the ranking equates to fewer views, fewer phone calls, fewer direct bookings and greater reliance on expensive OTAs. And it accumulates month after month.
Technical analysis of your current profile (category, attributes, description, opening hours, languages, contact details, cover photo, response rate, rating distribution) and a comparison with the five main competitors in your city and category.
Rewriting the description using actual search keywords, reviewing primary and secondary categories, attributes, opening hours, prices, languages, contact details, website links and the booking engine. Every field matters in the algorithm.
We respond professionally to all reviews in the visitor’s language, handling negative reviews strategically. Responding to past reviews also influences the ranking: TripAdvisor interprets this as a sign of active management.
Bulk uploading of photos and videos, optimisation of the cover image, categorisation by rooms, products or settings. Listings with comprehensive visual content convert significantly better than those with just five old photos.
Set up TripAdvisor’s native tool, which sends visitors an official email asking them to leave a review after their visit. Templates are available in Spanish and English. It’s the most effective way to boost both the volume and recency of reviews without any recurring costs.
PDF templates designed to help your team manage day-to-day operations after the sprint: responses to 5★, 3–4★ and 1–2★ reviews, as well as complaints about price and expectations. Each type of review has its own tone and strategy.
Let’s have a chat and see if it makes sense for us to work together. No strings attached.
A free initial audit. A genuine assessment. Straight to the point.
Average review rating. If it’s below 4.4★, the algorithm reduces your visibility, regardless of how many reviews you have.
Total number of reviews. It’s not enough to have a good rating: you need a critical mass to compete with the established businesses in your area.
Frequency of new reviews. A 5★ review from six months ago carries less weight than three 4★ reviews from this week. The algorithm favours recent activity.
Every field you fill in (opening hours, price, languages, photos, description, URL) improves the profile’s score in the algorithm.
Clicks, bookmarks, photos uploaded by travellers and interactions with the profile. TripAdvisor interprets this as genuine relevance.
A profile with a 0% response rate is considered “inactive”. The algorithm penalises it compared to competitors who respond within 48 hours.
Hoteles, hostales, apartamentos turísticos, casas rurales, campings y resorts.
Restaurantes, bares, caféterías, cerveceías artesanales, food trucks, panaderías y heleiderías.
Museos, monumentos, galerías de arte, parques temáticos, zoológicos, acuarios y teatros.
Travel agencies, guided tours, local excursions, boat trips and tourist transport.
Spas, massage centres, beauty salons, and yoga or meditation centres.
This page covers the organic aspects of your profile: organic rankings, reviews and listing optimisation. If you’re looking for paid advertising on TripAdvisor, we have a specific service for that. These are two different products with different approaches and ROI, and they can be combined.
The effects are visible from the very first month in metrics such as response rates and the volume of reviews. The actual rise in the Popularity Ranking usually becomes established between the third and sixth months, depending on the level of competition in your city and category.
TripAdvisor confirms that the response rate is a quality factor. A profile with a 0% response rate is interpreted as ‘inactive’ and the algorithm penalises it compared to competitors who respond within 48 hours.
Yes, absolutely. It’s TripAdvisor’s own platform, so reviews posted there count 100%. It boosts the volume and freshness of reviews at no cost per review.
Cada una recibe una respuesta estratégica: reconocimiento del problema, contexto si procede, acción correctiva y disculpa pública sin defensividad. En paralelo evaluamos si alguna incumple las políticas de TripAdvisor y procede solicitar su retirada formal.
Reviews that breach TripAdvisor’s policies (offensive language, conflicts of interest, irrelevant or clearly false content) can be removed via the Management Centre. There is no guarantee of success; it depends on the individual case and the evidence provided.
Specific KPIs in the roadmap: ranking position within your category and city, response rate, monthly volume of new reviews, average rating, proportion of reviews in foreign languages, and trends in photos uploaded by travellers.
Especially so. The lower the starting point, the greater the relative scope for improvement. A listing with 7 reviews at position 89 has more room for improvement, proportionally speaking, than one with 800 reviews at position 5.
No. The sprint starts from scratch: some clients begin with fewer than 10 reviews, whilst others have hundreds. The work is tailored to your starting point.
High-resolution visual content (photos and videos of your venues), details of upcoming events and themes for the coming months, and a single point of contact for quick approvals. That’s it.
We work with any business that has an active listing on TripAdvisor: hotels, restaurants, bars, museums, tourist attractions, spas and travel agencies.
Once we’ve finished, we’ll provide you with the roadmap and the external actions guide. From there, you can either continue independently or sign up for a monthly maintenance service with us.
The price varies depending on the type of business and the volume of reviews to be managed. Request your free initial audit and we’ll provide you with a personalised quote with no obligation.
