GMC
Specialist Google Merchant Center Agency
Google Merchant Center (formerly known as Merchant Center Next) is now the mandatory gateway for your eCommerce to appear across Google: in Shopping, in organic search results with product listings, on Google Images, via Google Lens, and in Performance Max campaigns. If your account isn't properly configured, your products disappear from all these surfaces at once, your qualified traffic vanishes, and you can't even run Google Ads with confidence.
Without Merchant Center, there is no Shopping. Without a feed, Google doesn't even know what you sell.
Merchant Center is no longer "just another tool"—it has become the single point from which Google decides which products to show, to whom, where, and with what priority. Since the classic version was definitively retired in September 2024—and Google wrapped up the cycle by dropping the "Next" branding in July 2026—all accounts now operate under this system: a dashboard combining product data and advertising performance in a single view, which also uses artificial intelligence to power both free listings and paid campaigns.
What is at stake right now
New image requirements
Google is already warning accounts in the dashboard if images fall below the minimum required resolution, and starting in 2027 it will begin applying real penalties to those listings if they aren't fixed beforehand.
End of the Content API for Shopping
Google is shutting down the classic Content API on August 18, 2026. Integrations that fail to update to the new Merchant API in time will stop syncing the feed.
Everything is decided by AI
The system analyses your product and performance data to automatically decide what gets shown and what gets penalised. A poor feed no longer just loses rankings: it wastes ad spend.
Your catalogue lives across the entire Google ecosystem
A well-configured Merchant Center doesn't just power ads: it puts your product in front of the user across every surface where Google decides to show it.
Rich organic results (Visual SEO)
Your products don't just live in the Shopping tab. Thanks to product snippets and merchant listings, they appear highlighted with a photo, price, availability, and ratings directly in traditional search results — without paying per click.
Google Images & Google Lens
A growing share of users no longer searches by text: they browse Google Images or point their mobile camera. Merchant Center tags your images so they appear as buyable products directly within those tools.
Much higher CTR
A result that includes the actual product image and its price grabs significantly more attention and generates higher-quality clicks than a simple blue text link.
3D and Augmented Reality experiences
The dashboard supports high-quality images, 360° views, and 3D models so users can "try out" the product in their space — like seeing a piece of furniture in their living room — before visiting your website.
With your Google Merchant Center, we cover the complete cycle
From the initial audit to monthly reporting: a well-managed account isn't set up once and forgotten—it's maintained continuously.
01Starting pointAudit & Initial Setup
02ContentProduct Feed Optimisation
03MonitoringIssue Resolution & "Needs Attention"
04ComplianceAdaptation to New Image Requirements
05MigrationContent API to Merchant API Migration
06PerformancePerformance Max Integration
07Organic reachVisual SEO: Free Listings, Google Images & Lens
08Physical retailLocal Inventory for Brick-and-Mortar Stores
09StrategyPricing & Market Intelligence
10ConversionPromotions & Sale Badges Management
11TrustProduct & Seller Ratings
12TrackingContinuous Monitoring & Reporting
These 12 fronts are worked on in parallel, not in series: while we audit and fix issues, we are already optimising feeds, pricing, and visual presence—so your account moves forward on all fronts at once, rather than one after the other.
What sets our agency apart?
Professionalism
We tell you the true state of your account and what needs fixing, without sugarcoating the diagnosis or selling false promises.
Specialisation
We work exclusively with Google Merchant Center: we know its policies, attributes, and deadlines inside out.
Prevention
We fix potential issues before Google penalises you, rather than after you've lost visibility.
Constant updating
We closely follow every change from Google — image requirements, Merchant API, Performance Max — so your account never falls behind.
Ongoing support
We don't just hand over a report and disappear: we stay alongside your account with continuous monitoring and support.
Measurable results
Catalogue approval, coverage, and Shopping performance: clear numbers, not vague promises.
We don't work with generic checklists. Every eCommerce has a different catalogue, sector, and competition, and your Merchant Center is configured for your business, not a template.
Everything you need to know
Are Merchant Center Next and Google Merchant Center the same thing?+
Why is Google Merchant Center so important in an SEO/Ads strategy?+
Is Merchant Center only used to run ads?+
Does SEO replace Google Ads if my Merchant Center is properly configured?+
What happens if my product images don't meet the new minimum resolution?+
Do I need to migrate from the Content API to the Merchant API?+
I have a physical store, does Merchant Center offer any benefits for me?+
Can I find out if my prices are competitive?+
How long does it take to see results?+
Do you work with any eCommerce platform?+
Your competitors are already optimising their feed. Are you?
A poorly configured Merchant Center doesn't just cost you visibility in Shopping: it's stripping away your presence in search results, on Google Images, and via Lens — costing you sales right now. Let's talk and review the real state of your account.