Results are immediate. As soon as campaigns go live, your listing appears at the top of TripAdvisor search results. You will see clicks from the first day and you can track performance in real time through the platform dashboard.

CPC stands for Cost Per Click. You only pay when a traveller actively clicks on your sponsored listing. You are not charged for impressions — so your budget goes directly towards engaged users who are already interested in what you offer.

There is no fixed minimum, but we typically recommend a testing budget of at least £200–£500 per month to gather meaningful data. We will advise on the right starting budget based on your location, category and competition levels.

Yes. TripAdvisor Sponsored Placements give you full flexibility. You can pause, adjust or stop campaigns at any time with no penalties. You only pay for the clicks your listings actually receive.

Sponsored Placements and organic rankings are independent systems. Running paid ads does not boost or harm your organic position, but the combination of appearing in both paid and organic results significantly increases total visibility and click-through rates.

Any business with an active TripAdvisor listing can run Sponsored Placements: hotels, restaurants, bars, cafés, attractions, guided tours, spas, museums and more. The format is available across all major TripAdvisor-listed categories.

We track key metrics including impressions, clicks, click-through rate (CTR), cost-per-click (CPC), total ad spend and booking conversions where trackable. You receive a monthly performance report with clear commentary and recommendations.

Sponsored Placements are a pay-per-click format where you bid to appear above organic results in search. Premium Business Listings are a subscription product that enhances your profile page. We manage Sponsored Placements specifically — the CPC-driven format with the highest direct ROI for most businesses.

Yes, we require access to your TripAdvisor Management Centre to set up and manage campaigns on your behalf. The onboarding process is straightforward and we will guide you through every step.

Absolutely. Many of our clients run TripAdvisor Sponsored Placements alongside Google Ads, Meta Ads and Booking Sponsored Ads. We can advise on the right channel mix based on your audience and budget.

You can run Sponsored Placements regardless of your review score, but we always recommend addressing major review issues in parallel. A low score with high visibility can backfire. We can help with both paid strategy and organic improvement simultaneously.

Our management fee depends on the complexity of the account, the number of listings and the monthly ad spend. Get in touch for a tailored proposal — there is no commitment and the first conversation is free.