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Agency Specialized in Microsoft Merchant Center

Microsoft Merchant Center is the product data hub behind Microsoft Shopping: it feeds your catalog to Bing search results, the Bing Shopping tab, Microsoft Advertising campaigns and the shopping answers Copilot gives to buyers. Most stores import their Google feed once and forget it, and the errors that slip through quietly cut their visibility on every Microsoft surface.

Get in touch See what we do

At Avafa Consulting, we set up, optimize and maintain your Microsoft Merchant Center so your catalog stays approved, visible and ready to sell on Bing and Copilot — organically and through paid campaigns.

We work with any eCommerce platform:

PrestaShopWooCommerceWordPressShopifyMagento

Why Microsoft Merchant Center matters now

Without a feed, Bing and Copilot don’t know what you sell — or they guess.

Microsoft Merchant Center is where Microsoft gets the product data it uses to answer shopping queries: price, availability, images, identifiers and attributes. That same data now powers conversational shopping in Copilot, where the assistant compares products and recommends a short list instead of ten blue links. Bing is also the default search engine in Windows and Microsoft Edge, which makes this an audience many stores are simply ignoring.

What is at stake right now

Copilot

AI answers need clean data

Copilot builds shopping answers from structured product data. Incomplete titles, missing GTINs or vague attributes mean your products are left out of the comparison.

Import

A Google import is not a strategy

Importing your Google Merchant Center feed is a good start, but categories, policies and errors differ between platforms. Imports that nobody reviews pile up rejected offers.

Competition

Less crowded than Google

Fewer stores take Microsoft seriously, so a well-optimized catalog can win visibility and clicks at a lower cost than on Google.

Much more than Bing Shopping

Your catalog lives across the Microsoft ecosystem

A properly configured Microsoft Merchant Center doesn’t just power ads: it puts your products in front of buyers on every Microsoft surface where shopping decisions start.

Bing search and the Shopping tab

Your products appear with photo, price and store name in Bing results and in the Shopping tab, including free listings that don’t require paying per click.

Copilot shopping answers

When a buyer asks Copilot for a recommendation, the assistant compares products using structured data. A complete feed is what puts your product on that short list.

Windows and Microsoft Edge

Bing is the default search across Windows and Edge, bringing shopping intent from an audience that many competitors overlook.

Microsoft Advertising campaigns

The same feed powers Shopping campaigns and Performance Max on Microsoft Advertising, so organic and paid visibility grow from one source of product data.

What we do at Avafa Consulting

With your Microsoft Merchant Center, we cover the complete cycle

From the initial audit to monthly reporting: a well-managed catalog isn’t set up once and forgotten — it’s maintained continuously.

01Starting point

Audit & Initial Setup

We review store verification, policies, catalog settings and feed status, and identify what is stopping your products from appearing on Bing and Copilot. You get a clear, prioritized action plan.

02Import

Google Merchant Center Import

We connect your Google feed to Microsoft Merchant Center, review category and attribute mapping, and fix the differences so the import keeps working instead of piling up rejected offers.

03Content

Product Feed Optimization

We work on titles, descriptions, categories, attributes and identifiers (GTIN, brand, MPN) to improve the relevance and approval rate of every product.

04Monitoring

Rejected Offers & Policy Issues

We monitor rejected and warned offers, policy flags and store issues, and fix them before they cost you visibility.

05AI search

Copilot Readiness

We enrich the attributes Copilot uses to compare products — materials, sizes, use cases, compatibility — so your catalog can be recommended in conversational answers.

06Organic reach

Free Listings on Microsoft Shopping

We activate and optimize free product listings so your catalog shows up in Bing results and the Shopping tab without depending only on ad spend.

07Performance

Feed Ready for Shopping Campaigns

We prepare custom labels, product groups and the attributes campaigns need, so your ads team works from a clean, well-segmented catalog.

08Structured data

Website Schema Alignment

We align the product structured data on your site with the feed, so Bing reads the same price, availability and identifiers in both places.

09Indexing

IndexNow for Product Pages

We connect your store to IndexNow so Bing learns about new products, price changes and stock updates in minutes instead of days.

10Conversion

Sale Prices & Promotions

We set up sale prices and promotions in the feed so your offers are displayed correctly on Microsoft surfaces.

11Consistency

One Feed for Google and Microsoft

We keep both catalogs aligned from a single source, so a change in your store reaches Google and Microsoft without duplicate work.

12Tracking

Continuous Monitoring & Reporting

Ongoing tracking of approved offers, catalog coverage and issues, with clear monthly reports and recommended actions.

These 12 fronts move in parallel, not in series: while we fix errors, we are already improving the feed, the attributes Copilot reads and your organic presence on Bing — so your catalog moves forward on all fronts at once.

Why Avafa

What sets our agency apart?

Professionalism

We tell you the true state of your account and what needs fixing, without sugarcoating the diagnosis or selling false promises.

Specialisation

We specialize in product data for Microsoft Merchant Center and the AI shopping channels around it: we know its policies, attributes and differences from Google inside out.

Prevention

We fix potential issues before the platform penalizes you, rather than after you’ve lost visibility.

Constant updating

We closely follow every change in Microsoft Shopping, Copilot and Microsoft Advertising so your catalog never falls behind.

Ongoing support

We don't just hand over a report and disappear: we stay alongside your account with continuous monitoring and support.

Measurable results

Approved offers, catalog coverage and visibility on Bing: clear numbers, not vague promises.

Microsoft Merchant Center agency in Florida

We don’t work with generic checklists. Every store has a different catalog, sector and competition, and your Microsoft Merchant Center setup is built for your business, not a template.

Guides

Microsoft Merchant Center and AI shopping guides

Microsoft Merchant Center and Copilot setup guide: step-by-step setup for US stores.
Google vs Microsoft Merchant Center vs ChatGPT Shopping: how the three channels compare.
One product feed, every AI channel: a single source of product data for every channel.

Frequently asked questions

Everything you need to know

What is Microsoft Merchant Center?+

It is Microsoft’s platform for uploading and managing your product catalog. Its data feeds Bing search results, the Shopping tab, Microsoft Advertising campaigns and Copilot shopping answers.

Can I import my Google Merchant Center feed?+

Yes. Microsoft lets you import your Google feed, which saves time. But categories, policies and some attributes differ, so an import nobody reviews usually ends up with rejected offers. We set it up and keep it clean.

How do my products appear in Copilot?+

Copilot builds shopping answers from structured product data, including the catalogs merchants share through Microsoft Merchant Center. Complete titles, identifiers and attributes make it far more likely that your products are included and described correctly.

Do I need to pay for ads to appear on Bing?+

No. Microsoft offers free product listings, and your feed also supports organic visibility. Paid campaigns add reach, but a good feed is the foundation for both.

Is it worth it if most of my traffic comes from Google?+

Usually, yes. Bing is the default search in Windows and Edge, competition is lower and much of the work reuses your Google feed. It is one of the most cost-effective channels to add.

Do you manage my Microsoft Advertising campaigns?+

We focus on the product data: the feed, its quality and its approval. We prepare it so your campaigns — managed by you or your ads agency — run on a clean, well-segmented catalog.

What is IndexNow and why does it matter for a store?+

IndexNow is a protocol that tells Bing as soon as a page is created or updated. For a store, it means new products, prices and stock changes are picked up in minutes instead of waiting for the next crawl.

How long does it take to see results?+

Fixing critical errors and rejected offers can show within days. Sustained improvements in visibility usually build over one to three months.

Do you work with stores across the US?+

Yes. We work remotely with eCommerce stores across the United States, with a special focus on Florida, and adapt every project to your catalog and market.

Do you work with any eCommerce platform?+

Yes: PrestaShop, WooCommerce, WordPress, Shopify, Magento and others, adapting feed generation and maintenance to each platform.

Let's talk

Your competitors are ignoring Bing and Copilot. Will you?

Most stores import their Google feed into Microsoft and never look at it again. Every rejected offer is a sale Bing and Copilot send to someone else. Let’s talk and review the real state of your catalog.

Get in touch

Víctor Manuel García Barco victor.garcia@avafaconsulting.com Avafa Consulting